Understanding Paid Search Cycle
Many of search marketer probably find web analytics conferences a bit strange. Many of the speakers are versed in the nuances of customizing third-party analytics platforms like Google Analytics, Omniture, and ClickTracks. But many of them seemed to have learned to sprint before they learned how to walk. I’ve been struck by how often search [...]
How to build Brand Loyalty through Paid Search
There’s no question that the vast majority of brand loyalty is created post click—once consumers are brought to a landing page with relevant offers and other brand messaging. However, what happens in that 2-3 second window prior to the click? A lot more brand building than you think.
First impressions count
Search marketers spend countless hours figuring [...]
Upcoming Search Engine Rivals to Google
True Knowledge, an innovative semantic answer engine that’s currently in closed beta, opened its API today. Answer engines are different from search engines in that they provide answers to questions, rather than the ability to search for keywords in content. With a comprehensive enough knowledge base, True Knowledge should be able to answer nearly any [...]
SEO Checklist for Your Website
Adam Lasnik, along with members of the Search Quality team at Google, picked up a couple of audience websites and reviewed them live to provide feedback that will help these sites become more accessible and ultimately improve visibility in search engines.
Following are the key areas of a website that were examined during the Site Clinic [...]
How Google really works?
Google is normally quite secretive about their search infrastructure but, in a break from tradition, they have revealed that a single search query on Google can consume the processing power of 1000 machines.
Google Fellow Jeff Dean, in a keynote talk at WSDM 2009, shared some numbers about Google’s impressive growth run from 1999 to 2009. [...]
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