Understanding Paid Search Cycle
Many of search marketer probably find web analytics conferences a bit strange. Many of the speakers are versed in the nuances of customizing third-party analytics platforms like Google Analytics, Omniture, and ClickTracks. But many of them seemed to have learned to sprint before they learned how to walk. I’ve been struck by how often search [...]
How to build Brand Loyalty through Paid Search
There’s no question that the vast majority of brand loyalty is created post click—once consumers are brought to a landing page with relevant offers and other brand messaging. However, what happens in that 2-3 second window prior to the click? A lot more brand building than you think.
First impressions count
Search marketers spend countless hours figuring [...]
Open Source Prospect in Healthcare Industry
There is plenty of enthusiasm surrounding the idea of open source solutions in healthcare, but getting policies in place hasn’t been easy. Open source advocate Fred Trotter was prepared to do battle when he met recently with representatives of the Certification Commission for Healthcare Information Technology (CCHIT), but got a pleasant surprise instead. “[Several] issues [...]
Future Mobile Platform Opportunities for Developer
You know the saying, “If you build it, they will come”? Well that certainly holds true for GPS functionality and mobile phones. Nearly 48 percent of the mobile app developers surveyed by Boston-based Skyhook Wireless said that location is what “sets their app apart, or is a core component to their app.” And nearly 46 [...]
What do Enterprise expect from Cloud Computing
Both sides of cloud computing’s “enterprise readiness” debate are likely to have merit for years to come, as security, data portability and data accessibility represent just some of the issues that still need to be ironed out. But no matter which side you favor, I see two areas of cloud computing, at least in terms [...]
Subscribe to Our Blog
